Sara L. Wood is the Manager of Digital Communications at a national association. Specializing in social media and digital marketing, she is a columnist and serves as her association’s resident expert of all things online. When not working in association management, Sara manages social media efforts for local non-profit groups in the Washington, DC metro area. Also a music and sports enthusiast, readers may see rogue posts on Led Zeppelin, Dream Theater, golf, and the Philadelphia Eagles.

Disclaimer: This is Sara’s personal blog, and all opinions expressed are her own. Any references to her workplace on are purely anecdotal and are not affiliated with the Association.

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