The Long Hiatus – 5 Ways to Stay in Touch With Your Industry

After a long writing hiatus, I'm back. Since I don't have a better excuse, let's just pretend that I've been somewhere with abundant palm trees.

So, despite my love of writing, I have clearly been neglectful of my little blog. I have no excuses other than I didn’t think I had anything particularly unique to add to the online dialog. After speaking at a recent conference, however, I did get a few questions about where to find online content that relates to your business. When getting started in the online community, it can often be an overwhelming sea of content. Here are a few easy ways to narrow your focus.

1.) Set Google Alerts. The easiest way to glean the Internet, setting Google alerts will bring your news to you. Visit the Google Alerts page, and type in the terms you would like to receive updates on. Depending upon your settings, you can get updates either daily or weekly sent to either your personal e-mail or to your RSS reader (see number 5).

2.) Utilize Twitter Directories. If you are new to Twitter and don’t know who to follow, take some time to peruse the online directories. Twellow and WeFollow are great places to start. For those of you who are in the legal industry, TweetLaw is another great place to begin.

3.) Search Industry-Related Hash Tags. Hash tags are the way that Twitter users catalog information into the right subject area. Some tags can be as silly as #awesome or #epicfail, but others can be industry-specific such as #legaltech or #socialmedia. To figure out what tags are relevant to your industry, just try playing on Twitter for awhile. You’ll begin to see the tags emerge that tie together the trends that define your industry.

4.) Try Addict-o-Matic. Think – Google Alerts on steroids. This fun stats platform provides an in-depth online glimpse into any online query. Searching multiple sites, this site will give you a snap-shot of any topic you desire. If you sign-in and create a profile, you can even customize the experience and get statistics over time.

5.) Use a Reader to Track Blogs. Once you begin doing 1-4, you will begin to see trends emerge for where you can find reliable sources of information. Rather than visiting these sites every day and consuming hours of valuable time, feed all of your favorite findings into an RSS (Real Simple Syndication) reader. My preference is Google Reader. Don’t know what a reader is? Check out this  straight forward explanation from Common Craft.

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About Sara L. Wood
Sara L. Wood is the Manager of Digital Communications for a national non-profit association. Specializing in social media and digital marketing, she is a regular magazine columnist and serves as her company's resident expert in all things online. When not working for her association, Sara manages social media efforts for local non-profit groups in the Washington, DC metro area. Also a music and sports enthusiast, readers may see rogue posts on Led Zeppelin, Dream Theater, golf, and the Philadelphia Eagles. Disclaimer: This is Sara’s personal blog, and all opinions expressed are her own. Any references to her day job are purely anecdotal and are not affiliated with the Association.

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